Privacy Policy

1. Introduction

Northway Roofing ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at northwayroofing.net, use our customer portal, or interact with our services including SMS and email communications.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, physical address, and other contact details you provide when requesting estimates, scheduling services, or contacting us.
• Project Information: Details about your property, roof condition, service requests, estimates, invoices, evaluations, and related documents.
• Communication Data: Records of emails and SMS messages sent through our platform, including delivery status and timestamps.
• Usage Data: Information about how you interact with our website, including IP address, browser type, pages viewed, and referring URLs, collected via cookies and analytics tools (Google Analytics, Google Tag Manager).
• Payment Information: Payment details processed through our secure payment portal. We do not store credit card numbers directly.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our roofing services
• Send estimates, invoices, evaluations, and project-related communications via email and SMS
• Respond to your inquiries and provide customer support
• Schedule and manage roofing projects and appointments
• Process payments and maintain financial records
• Send service reminders and project updates
• Analyze website usage to improve our user experience
• Comply with legal obligations

4. SMS Communications

When you provide your phone number and consent to receive SMS messages, we may send you text messages related to:

• Estimates and invoices for your roofing project
• Roof evaluation reports
• Appointment and scheduling confirmations
• Project status updates

Message frequency varies based on your project activity. Message and data rates may apply. You can opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us at (505) 470-7663.

5. Information Sharing

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share information with:

• Service Providers: Trusted third-party services that help us operate our business (e.g., email delivery via Amazon SES, SMS via Twilio, cloud hosting via Google Firebase/Cloud). These providers are contractually obligated to protect your data.
• Legal Requirements: When required by law, subpoena, or legal process.
• Business Protection: To protect our rights, safety, or property, or those of our customers.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including encryption in transit (HTTPS/TLS), secure cloud storage, and access controls. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking

Our website uses cookies and similar tracking technologies (including Google Analytics and Google Tag Manager) to analyze website traffic and improve your browsing experience. You can control cookie preferences through your browser settings.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Project-related data may be retained for warranty and service history purposes.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of SMS communications by replying STOP
• Opt out of marketing emails by clicking the unsubscribe link

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at: